20 Best Marketing Podcasts of 2025

How We Selected the Best Marketing Podcasts for 2025

We started by combing through virtually every Marketing-category podcast on Spotify and Apple. We also dug into Reddit communities, social media chatter, and various blog posts to find listener favorites. Our initial research yielded nearly 100 podcasts that focus on social media marketing and similar topics.

Our Podcast Evaluation Criteria

• Audio Quality: No “potato mics” here. We can overlook the occasional glitch from a guest’s Zoom call, but hosts must meet professional standards.
• Recency and Relevance: We looked for shows that are not only relevant for social marketers but also dive into the latest news and emerging trends.
• Hosting Skills: We wanted hosts who know how to spark in-depth conversations, draw out meaningful insights, and break down complex ideas.
• Guest Quality: For interview-style shows, we checked whether real experts and practitioners (not just big names) were regularly featured.
• Rating: Each show has an average of at least 4.0 stars on Spotify or Apple Podcasts.

A few of these podcasts aren’t strictly about marketing tactics; they also explore related subjects such as product development, AI, business leadership, and other areas integral to modern marketing. Let’s dive right in.

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The Best Marketing Podcasts: Quick GuideBelow is a deeper look at each show.

• Marketing Architects
  Ideal for building high-performance marketing teams
• The Agile Brand
  Ideal for future-proofing your marketing strategy
• Inclusion and Marketing
  Ideal for connecting with diverse audiences
• Good Data, Better Marketing
  Ideal for turning raw data into strategic marketing decisions
• Online Marketing Made Easy
  Ideal for mastering digital marketing fundamentals
• Duct Tape Marketing
  Ideal for small-business marketing frameworks and ideas
• Next in Media
  Ideal for staying current with the evolving media and marketing landscape
• B2B Marketing with Dave Gerhardt
  Ideal for the latest in B2B best practices
• The Artificial Intelligence Show
  Ideal for exploring how AI is reshaping marketing
• Content, Briefly
  Ideal for hands-on insights and advice from content-first brands
• SERP’s Up
  Ideal for ranking in today’s competitive SEO environment
• Social Media Marketing Podcast
  Ideal for keeping up with major social platform changes
• Creator Science
  Ideal for content creators growing into full-fledged brands
• The Art of Sway
  Ideal for building successful influencer partnerships
• Perpetual Traffic
  Ideal for honing paid marketing strategies
• How Stories Happen
  Ideal for mastering brand storytelling
• The Copywriter Club
  Ideal for creating high-converting copy
• The Irrational Mind
  Ideal for leveraging behavioral science in marketing
• Marketing Happy Hour
  Ideal for tackling career and workflow challenges
• HBR IdeaCast
  Ideal for building leadership and team-management skills
  
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1. Marketing Architects

Best for building high-performance marketing teams

• Hosts: Angela Voss, Rob DeMars, Elena Jasper
• Episode Length: 10–45 minutes
• Frequency: Weekly

From the well-known media agency of the same name, the Marketing Architects hosts explore everything from industry-wide marketing trends to the psychology behind consumer behavior. Their approach is rooted in research and robust data, rather than anecdotal storytelling.

Why It’s Special: Each episode zeroes in on proven, evidence-based insights that help you and your team think bigger and execute innovative strategies.

Recommended Episode: The Truth About AI in Marketing with Shelly Palmer

2. The Agile Brand

Best for future-proofing your marketing strategy

• Host: Greg Kihlström
• Episode Length: 30–40 minutes
• Frequency: Twice a month

Greg Kihlström talks with executives and thought leaders to explore how brands can adapt to shifts in technology, consumer behavior, and data usage while remaining authentic to their core identity.

Why It’s Special: Kihlström’s experience advising top-tier organizations gives him a knack for asking questions that yield real, actionable insights.

Recommended Episode: Why the C-Suite Needs to Pay More Attention to Social Media, with Dr. Antonis Papatsaras, Hootsuite

3. Inclusion and Marketing

Best for connecting with diverse audiences

• Host: Sonia Thompson
• Episode Length: 10–90 minutes
• Frequency: Weekly

Sonia Thompson—an inclusive brand coach and Forbes/Inc. columnist—dives into the how-tos of inclusive marketing. Beyond talking about diversity in abstract terms, she outlines clear frameworks for making your brand genuinely welcoming to all.

Why It’s Special: Thompson’s episodes span cultural representation, inclusive imagery, diverse hiring, and customer experience. They also regularly include success stories and cautionary tales from real brands.

Recommended Episode: The Mistakes that Made Me

4. Good Data, Better Marketing

Best for turning raw data into meaningful decisions

• Host: Kailey Raymond
• Episode Length: ~40–45 minutes
• Frequency: Bi-weekly

Brought to you by Twilio, this show looks at the real ways top marketers transform data into personalized, high-impact campaigns.

Why It’s Special: It focuses on actual use cases, emphasizing the human side of data-driven marketing and showing how analytics can drive both career success and brand impact.

Recommended Episode: Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel (Reddit)

5. Online Marketing Made Easy

Best for mastering digital marketing fundamentals

• Host: Amy Porterfield
• Episode Length: 30–90 minutes
• Frequency: Twice a week

Amy Porterfield went from 9-to-5 employee to multi-million-dollar entrepreneur, and she shares her process each step of the way. Ideal for beginners and seasoned marketers who want a reliable source of practical tips on everything from email funnels to product launches.

Why It’s Special: Porterfield is exceptionally open about her own wins and missteps, providing a mentorship-like feel for listeners.

Recommended Episode: Keep Showing Up: How to Win in a Year of Missed Goals

6. Duct Tape Marketing

Best for small-business marketing frameworks

• Host: John Jantsch
• Episode Length: 10–30 minutes
• Frequency: Weekly

Since 2005, John Jantsch has delivered concise, how-to marketing advice aimed at small-business owners. Whether it’s boosting your SEO, understanding customer journeys, or improving your local listing, Jantsch extracts well-tested wisdom from a broad range of experts.

Why It’s Special: With over 900 episodes in the archives, there’s almost no marketing topic Duct Tape Marketing hasn’t covered in a practical, no-fluff way.

Recommended Episode: Solving the Marketing Leadership Gap for Small Business

7. Next in Media

Best for keeping up with the future of media and marketing

• Host: Mike Shields
• Episode Length: 20–30 minutes
• Frequency: Weekly

Next in Media offers behind-the-scenes insights from decision-makers in media, marketing, and advertising. Each episode highlights how new technologies and data analysis are changing the way brands communicate with audiences.

Why It’s Special: Shields draws from a wide range of industry leaders so you can see how marketing strategies apply in different sectors—from entertainment to finance.

Recommended Episode: Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good

8. B2B Marketing with Dave Gerhardt

Best for the latest B2B best practices

• Host: Dave Gerhardt
• Episode Length: 45–60 minutes
• Frequency: Weekly

Focusing on modern B2B marketing approaches, Gerhardt interviews guests who openly share successes, challenges, budgets, and operational blueprints. From ABM to content and social, he makes sure listeners walk away with tactics they can apply right away.

Why It’s Special: Gerhardt’s style breaks down complicated B2B ideas into clear, digestible steps, so you can grasp them even without extensive background knowledge.

Recommended Episode: Why Cookie Cutter Marketing Doesn’t Work, with Gurdeep Dhillon (CMO at ContentStack)

9. The Artificial Intelligence Show

Best for the cutting edge of AI in marketing

• Hosts: Paul Roetzer, Mike Kaput
• Episode Length: 60–90 minutes
• Frequency: Weekly

Brought to you by the Marketing AI Institute, this show covers the fast-paced intersection of AI, marketing, and business. From analyzing GPT technology to discussing ethics in AI, you’ll hear timely updates on how automation is reshaping everything from ad campaigns to content creation.

Why It’s Special: The hosts blend expert knowledge with a focus on real-world application, giving marketers a balanced view of AI’s pros, cons, and potential.

Recommended Episode: 25 AI Questions for 2025

10. Content, Briefly

Best for direct insights and advice from content-first brands

• Host: Jimmy Daly
• Episode Length: 30–60 minutes
• Frequency: Bi-weekly

Founded by the creator of the Superpath community for content marketers, Content, Briefly goes behind the scenes with companies that prioritize content. Topics include how they structure teams, plan editorial calendars, and measure ROI.

Why It’s Special: The podcast examines content in a broad sense—from blogging and newsletters to social media, events, and beyond—to show how they all connect within a brand’s overarching strategy.

Recommended Episode: Content Sparring: Erica Schneider is Charting Her Own Path

11. SERP’s Up

Best for ranking in a highly competitive SEO world

• Hosts: Crystal Carter, Mordy Oberstein
• Episode Length: 30–60 minutes
• Frequency: Weekly

Crystal Carter and Mordy Oberstein from Wix explore how to stay ahead in SEO, from core algorithm updates to the emergence of AI-driven search. They tackle technical topics in an engaging way, starting each show with quick news updates before diving deep into strategy.

Why It’s Special: SERP’s Up keeps the focus on real, actionable SEO methods without burying listeners in dense technical jargon.

Recommended Episode: Why Learn SEO from a Course?

12. Social Media Marketing Podcast

Best for staying up-to-date on platform changes

• Host: Michael Stelzner
• Episode Length: 30–45 minutes
• Frequency: Weekly

A mainstay in the industry, this podcast by Social Media Examiner founder Michael Stelzner tackles the evolving world of social networks. Whether it’s new platform features or fresh marketing tactics, Stelzner offers insight into what’s hot and what’s coming next.

Why It’s Special: Stelzner often talks about major shifts well before they become mainstream. His conversations serve as an early warning system for social media trends.

Recommended Episode: Marketing Strategy Framework: How to Get More Leads & Sales in 2025

13. Creator Science

Best for content creators looking to build their brand

• Host: Jay Clouse
• Episode Length: 45–90 minutes
• Frequency: Weekly

Jay Clouse analyzes the mechanics behind successful creators across YouTube, podcasts, newsletters, and more. Expect deep dives into content distribution, revenue models, team-building, and strategic growth experiments.

Why It’s Special: Clouse pushes guests to disclose real numbers and granular details, offering transparency rarely found in the creator economy space.

Recommended Episode: ChefPK – How This YouTuber Makes Merch People Actually Buy

14. The Art of Sway

Best for forging influencer partnerships

• Hosts: Danielle Wiley, Casey Benedict
• Episode Length: 30–40 minutes
• Frequency: Weekly

The Art of Sway demystifies influencer partnerships from a brand’s vantage point. Danielle Wiley and Casey Benedict tackle everything from ROI measurement to the changing FTC rules on influencer marketing.

Why It’s Special: The show evolves each season with new co-hosts who offer deep expertise. One season featured social media authority Lia Haberman, while the newest shifts focus to consumer engagement.

Recommended Episode: Is Influencer Marketing About Awareness or Performance?

15. Perpetual Traffic

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Best for paid marketing strategies

• Hosts: Ralph Burns, Lauren Petrullo
• Episode Length: 30–60 minutes
• Frequency: 2x weekly

Ralph Burns (Tier 11) and Lauren Petrullo (Performance Marketers) blend decades of agency know-how, exploring effective strategies for Facebook Ads, Google Ads, YouTube, and more. Episodes often include real-time experiments with client campaigns.

Why It’s Special: Their live “ad experiments” and data-driven decisions provide a front-row seat to how high-level marketers optimize paid efforts.

Recommended Episode: 7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!)

16. How Stories Happen

Best for mastering brand storytelling

• Host: Jay Acunzo
• Episode Length: 20–50 minutes
• Frequency: Bi-weekly

“How Stories Happen” dissects exceptional brand narratives—how they began, how they changed along the way, and how they ultimately resonated. The show highlights everything from initial drafts to final marketing rollouts.

Why It’s Special: Acunzo’s guests often share raw, unpolished drafts and storyboards, illustrating how real-life revision transforms an idea into a powerful message.

Recommended Episode: A Repeatable System for Stronger Ideas and Stories

17. The Copywriter Club

Best for creating compelling copy that drives results

• Hosts: Kira Hug, Rob Marsh
• Episode Length: 40–60 minutes
• Frequency: Weekly

Tailored for anyone writing marketing content, The Copywriter Club features interviews with pros who craft persuasive copy for websites, ads, emails, and more. Episodes often include “hot seat” copy critiques.

Why It’s Special: The real-time critiques help illustrate how a professional approach can turn average copy into a conversions powerhouse.

Recommended Episode: How I Built Immediate Credibility with Meg Kendall

18. The Irrational Mind

Best for applying behavioral science in marketing

• Host: Kristen Berman
• Episode Length: 40–45 minutes
• Frequency: Twice monthly

Humans aren’t always logical. Kristen Berman from Irrational Labs delves into how psychology influences our choices. Each episode looks at real brand strategies and experimental data that reveal how subtle factors shape our decisions.

Why It’s Special: Berman’s knack for connecting scientific theory with relatable brand examples makes this an essential listen for marketers aiming to understand (and influence) buyer behavior.

Recommended Episode: What Growth Teams Can Learn from Game Designers with Joel Burgess & Dan Vader (Grindstone)

19. Marketing Happy Hour

Best for tackling career development and challenges

• Host: Cassie Tucker
• Episode Length: 20–45 minutes
• Frequency: Weekly

Sometimes your biggest marketing hurdles aren’t related to strategy but to workplace dynamics or personal well-being. Marketing Happy Hour covers everything from handling burnout and imposter syndrome to juggling high-pressure campaigns.

Why It’s Special: By focusing on the emotional and professional side of marketing, the show delivers insights you won’t find in more tactical-oriented podcasts.

Recommended Episode: The Dos and Don’ts of Influencer Marketing Success with Taylor Berringer, Urban Outfitters

20. HBR IdeaCast

Best for expanding leadership and team-building skills

• Hosts: Alison Beard, Curt Nickisch
• Episode Length: 20–30 minutes
• Frequency: Weekly

Though not a pure marketing show, HBR IdeaCast covers the broader challenges of leading teams and implementing organizational change. As a marketer, you’ll gain insights on everything from teamwork to strategic decision-making that can help you climb the ladder.

Why It’s Special: The episodes draw heavily on Harvard Business Review research, so each interview comes with a sense of context and historical trends, helping you differentiate real innovation from short-lived managerial fads.

Recommended Episode: Tried-and-True Networking Tips from Decades of Experience

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How to Pick the Right Podcast for You

Still deciding which show to queue up first? Start with your immediate priorities. Whether you need cutting-edge guidance on AI, expert tips for paid social, or coaching on workplace challenges, there’s a podcast on this list to help you move forward.

If you’re primarily focused on social media marketing, head over to our additional recommendations for the best social media marketing podcasts. Regardless of your focus—paid ads, influencer partnerships, content creation, or even building leadership skills—let this list guide you to the shows that align with your goals for the year.

Happy listening!