28 AI Marketing Tools to Streamline Workflows and Elevate Results

Social Media AI Tools

These AI-driven platforms aim to simplify social media workflows—creating content faster and analyzing your audience more effectively.

Deepf : Craft Social Posts and Get Content Ideas

Deepf is a social media management tool (full disclosure: that’s us!) featuring an AI Assistant that boosts engagement while saving time. Our data indicates that posts composed with AI Assistant receive 22% more engagement than those written without it.

Here’s what BuffeDeepfr’s AI Assistant offers:

Idea Generation: Brainstorm post ideas tailored to your niche and audience
Prompt-Based Writing: Draft posts from a short prompt
Post Editing: Rework content by rephrasing, expanding, shortening, or adjusting its tone
Content Repurposing: Adapt existing posts for different platforms, ensuring they follow each channel’s norms

I often use the rephrase function to tighten up rough drafts into polished, compelling posts. Outside of the AI features, Deepf is a user-friendly social media scheduler and manager for multiple channels.

Pricing: Free plan allows up to three social channels; paid plans start at $6/month/channel.

OpusClip: Repurpose Video Content for Social

A prompt in OpusClip showcasing a social-ready video clip

OpusClip applies AI to clip highlights from longer videos, creating short-form content for social media. You can guide OpusClip with specific prompts like “Select moments likely to appeal to busy parents” or “Spot high-energy sections,” and the tool identifies the best parts to edit and share.

This works well if you produce lengthy videos—podcasts, webinars, or similar—and want to efficiently adapt them for social.

Pricing: Free plan processes up to 1 hour of video per month; paid plans start at $15/month.

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Brand24: Track Audience Sentiment

Brand sentiment widget in Brand24

Brand24 is a social listening platform that uses AI to analyze how people feel when they mention your brand online. Beyond just counting brand mentions, it summarizes the emotional tone (positive, neutral, or negative) in real time, enabling you to address issues before they escalate or to recognize loyal supporters.

Pricing: Plans with AI sentiment analysis begin at $149/month.

Partnership Marketing AI Tools

Looking to scale your influencer or partnership marketing? These AI tools can automate outreach, relationship management, and performance tracking.

CreatorIQ: Discover Ideal Influencers

A creator profile in CreatorIQ

CreatorIQ simplifies influencer marketing by matching you with content creators who reflect your brand values. The tool evaluates creator content, follower demographics, and performance data to recommend relevant partners—perfect if you’re short on time for manual discovery.

Pricing: Not publicly listed.

Pitchbox: Increase Backlinks

A custom pitch in Pitchbox

Pitchbox is geared toward link-building, accelerating the process by identifying target websites and generating personalized email pitches. Its AI is trained on millions of successful link-building campaigns, so it can craft outreach messages with proven elements right out of the gate.

Pricing: From $420/month, including AI personalization.

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Email and SMS Marketing AI Tools

Direct channels like email and SMS let you foster deeper customer relationships. Below are AI-powered tools to help craft engaging campaigns at scale.

Attentive: Scale Personalization

A text exchange in Attentive

Attentive is a marketing platform for B2C email and SMS that crafts unique journeys for each subscriber. Leveraging user data, it segments audiences, optimizes send times, and tailors campaign content to each shopper. This can significantly enhance your open rates and conversions.

Pricing: Not publicly listed.

HubSpot: Craft High-Converting B2B Emails

AI email features in HubSpot

HubSpot’s AI offers subject line optimization, auto-generated content, and send-time recommendations to boost performance. Because it’s integrated into HubSpot’s CRM, you can keep tabs on the entire customer journey—from lead to loyal advocate.

Pricing: Starts at $15/user/month.

Beehiiv: Fast Editing for Newsletters

The Beehiiv editor showcasing AI-based writing and design features

Beehiiv focuses on creators aiming to establish their expertise via newsletters. Its AI offers features like tone adjustment, spell checks, image generation, and translation.

For instance, Deepf writer Tamilore Oladipo uses Beehiiv to run her personal newsletter. She praises Beehiiv’s AI as a helpful second opinion, especially when managing everything on her own.

Pricing: From $39/month for AI features.

Paid Advertising AI Tools

Running paid ad campaigns often demands endless experimentation. These AI tools offer data-backed guidance for better performance.

Prescient AI: Predict Future Ad Performance

Prescient AI’s dashboard showing predicted ad outcomes

Prescient AI applies predictive analytics to your ad data, projecting campaign performance so you can allocate your budget more effectively. You can test various budget scenarios without fully committing to any one strategy in real-world campaigns.

Pricing: Not publicly listed.

Atria: Generate Data-Backed Ad Concepts

An AI-generated brief in Atria

Atria analyzes the top ads in your vertical to identify common success factors, then proposes ad concepts, scripts, and copy. It’s especially helpful if you’re prone to writer’s block or want to see industry best practices embedded in your creative.

Pricing: Paid packages begin at $39/month.

Predis.ai: Produce Ad Images and Videos

Ad creation process in Predis.ai

Predis.ai generates entire ad assets—from visuals to copy—using AI prompts. You provide context about your brand, objectives, and design preferences, and Predis.ai delivers content aligned with your campaign goals. You can then tweak the final result before publishing.

Pricing: Not publicly listed.

Proxima: Identify High-Intent Meta Audiences

Audience builder within Proxima

As Meta’s advertising ecosystem evolves, Proxima offers an alternative. Its AI draws on first-party shopper data to find potential customers on Meta platforms who are genuinely ready to buy. This often beats Meta’s more generic targeting tools and can significantly cut customer acquisition costs.

Pricing: Not publicly listed.

Conversion and Revenue Optimization AI Tools

Striving to convert more site visitors or retain more customers? These tools tailor brand interactions to each user and refine your campaigns over time.

Optimove: Omnichannel Personalization

Sample optimization experiments in Optimove

Optimove personalizes marketing messages across platforms—from email to display ads—based on AI-driven predictions of who’s likely to purchase next. It can automatically adapt your campaigns for better results with fewer time-consuming A/B tests.

Pricing: Not publicly listed.

Involve.me: Build Interactive Lead Funnels

AI flow builder in Involve.me

Involve.me makes it simpler to create AI-generated forms, surveys, and quizzes that engage your audience. You can gather rich data on their needs, preferences, or pain points—then shift them toward the right products or solutions.

Pricing: From $49/month.

Mutiny: Adapt Your Website to Each Visitor

A personalized landing page on Mutiny for visitors recognized as Airbnb staff

Mutiny customizes web experiences based on known visitor data. Depending on factors like location, industry, or prior purchases, Mutiny modifies headlines, CTAs, and visuals on the fly—providing the most relevant environment for each visitor.

Pricing: Not publicly listed.

Rebuy Engine: AI-Powered Product Recommendations

Smart product recommendation widgets in Rebuy Engine

Rebuy Engine analyzes a shopper’s browsing and purchase history to highlight products they’re likely to love, promoting upsells or cross-sells at the perfect moment (e.g., just before checkout). Great for e-commerce brands seeking to boost average order values.

Pricing: From $99/month.

Stay AI: Reduce Subscription Churn

A sample unsubscribe flow in Stay AI

For subscription-based e-commerce, Stay AI uses machine learning to spot signals that a subscriber might soon cancel. It then deploys personalized retention campaigns or improved cancel flows to keep those customers on board.

Pricing: Starting at $499/month plus transaction fees.

AI SEO Tools

Want to rank higher in search results with less manual work? These tools use AI to guide keyword research, content creation, and optimization.

Ahrefs: Determine Which Content to Prioritize

Ahrefs’ content analysis interface

Ahrefs has long been a top-tier SEO platform, and its more recent AI features include a Content Helper that highlights vital subtopics, plus a Content Grader that evaluates how thoroughly you’ve covered those topics. It also flags keywords triggering Google’s AI overviews so you can refine your approach accordingly.

Pricing: AI keyword features start at $249/month; add-ons for Content Helper cost $99/month extra.

Surfer SEO: Create and Refine Search-Optimized Articles

Surfer SEO’s content optimization tool

Surfer SEO compares your prospective article to top-ranking pages for your chosen keyword, suggesting headings, keywords, and structure. It even helps you draft the piece, ensuring every key point is included for a better chance at ranking.

Pricing: Begins at $99/month.

Content Generation AI Tools

Whether you need writing, editing, or visuals, these AI tools accelerate your content creation process.

Blaze: Unified Platform for Content Creation

A look at Blaze’s AI-driven content generator

Blaze handles various content tasks—from brainstorming and editing to repurposing. You can train it on your brand voice for consistent messaging, then produce images from prompts to accompany your copy. It also includes tools for scheduling, team collaboration, and direct publishing.

Pricing: Begins at $26/month.

Spiral: Automate Repurposing

Templates or “Spirals” in the Spiral dashboard

Spiral revolves around “templated prompts” that learn from your examples, helping you adapt content into new formats without sacrificing tone or quality. For instance, you could create a “Spiral” to transform a blog post into a LinkedIn update automatically.

Pricing: Free plan for up to 20 runs; paid packages from $15/month.

Adobe Firefly: Commercially Safe AI Images

Adobe Firefly’s image generation interface

Adobe Firefly differentiates itself by creating images that are safe for commercial use—extremely important when you don’t want licensing complications. Our tests found it consistently produces high-quality results with fewer “weird” AI artifacts, especially for faces and hands.

Pricing: Free version adds watermarks; paid plans from $5.74/month.

VEED: Generate and Edit Videos with AI

A text-prompt-based video generator in VEED

VEED is beginner-friendly for video editing, adding subtitles, and removing background noise. Its AI can also transform text prompts into short clips or help you draft scripts. This allows marketers to rapidly produce polished videos for social or ads.

Pricing: Full AI feature access starts at $55/month.

Claude: Conversational AI Writing Assistant

Chat logs with Claude revising subheadings

Claude is a chat-based AI tool I use most often, since it delivers outputs that feel more natural and human than many alternatives. Projects let you attach brand guidelines or reference documents, eliminating the need to repeatedly explain brand tone or context in new chats.

Pricing: Free plan available; paid tiers begin at $20/month.

Marketing Analytics AI Tools

Take the guesswork out of data with AI-driven dashboards that answer your questions in plain English.

Improvado: Cross-Channel Insights

A chat-based query in Improvado

Improvado integrates data from your marketing channels, allowing you to ask questions in everyday language—like “Which platform brought the most leads last quarter?”—and then delivering real-time answers. No data-science background required.

Pricing: Not publicly listed.

Amplitude: Understand User Behavior

Amplitude’s AI layer explaining user trends

Amplitude offers similar AI-based analysis but zeroes in on how visitors engage with your product or website. Using natural language queries, you can quickly uncover insights about user paths, drop-off points, and growth opportunities.

Pricing: Free plan available; paid plans begin at $61/month.

Triple Whale: Clarify E-Commerce Attribution

A conversation in Triple Whale’s interface

Triple Whale focuses on e-commerce data, consolidating metrics on sales, marketing attribution, and store performance. Its AI assistant not only answers queries but also offers suggestions to improve ROI—ideal for small or mid-sized brands seeking a simpler analytics solution.

Pricing: Plans with AI features start at $479/month.

What Are Your Favorite AI Marketing Tools?

This selection only scratches the surface. AI capabilities evolve rapidly, and new tools constantly emerge, each promising to improve efficiency or produce better results. While the 28 platforms spotlighted here are strong picks, there may well be hidden gems we haven’t yet discovered.

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